There is something truly remarkable about diamonds. Even after working in this field these last many years I can’t explain the phenomena.
A diamond stands alone as the most cherished of stones. It symbolizes love, romance and commitment. It’s a girl’s best friend. It can be worn day or night, with any outfit, it’s never out of place.
It’s the perfect gift for an engagement, anniversary or just because, “I love you”. flanders2

Universally, one of the poorest things we do in the jewelry industry is explain value. The consumer often equates a lower price with higher value, unfortunately, this is often not the case.
Please take the opportunity to scan our articles about diamonds, diamond grading and diamond value. I believe you will find the information informative and entertaining.