Laney’s Diamonds and Jewelry is a full service jewelry store that has been serving Williamsburg since 1980.  We are members of the American Gem Society and the National Association of Jewelry Appraisers.

Our Hours:

Tuesday – Friday    11 AM – 6 PM

inside of Laney's
Inside of Laney’s Diamonds & Jewelry

Saturday                  11 AM – 5 PM

5121 Center Street, Suite 103, Williamsburg, VA  23188

A map can be found on our Contact Page. Please call us with any questions. (757) 229-7333

Laney’s offers  a unique collection of jewelry.  We are an independent jeweler as such we typically buy or make one of a kind items.  Each piece we offer for sale must meet or stringent requirements for quality and value or we wont offer it for sale.


Jewelry repair is performed in house  We use the latest technology to fix your jewelry.  In lieu of soldering with  a propane and oxygen torch we weld with a laser welder.  Watch batteries are replaced in house.  Movement replacement or repair is performed by a experienced technician in Williamsburg at a another location.  We string beads and pearls.


Do you have a damaged or abraded gemstone?  We can also assist you with your gemstone repairs.  Often the gemstone can be cut and polished with minimal weight loss.


We appraise jewelry.  Our appraiser holds the titles of Graduate Gemologist and Certified Gemologist Appraiser.  All appraisals are performed in house. Appraisal costs are based on the time it takes to perform the service.

We specialize in custom designs.  We fabricate jewelry, and cast gold and silver in house.  If you are interested in learning more about designing your own jewelry please give us a call.  You will find designing jewelry is a lot of fun!

When you visit Laney’s Diamonds and Jewelry you will be working with trained professionals.  We believe an informed, knowledgeable consumer is likely to be a Laney’s client.  We look forward to working with you.

When you are in New Town please stop by and introduce yourself, we would love to meet you.

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